Wow, I’m impressed — Amazon just debuted their new…

WindowShop Web Site (available at www.WindowShop.com)!

I was amazed at:

• how fast each market segment loaded (songs, videos, audiobooks),
• was blown away at how effective the interface is (simple arrow movement for navigation and space bar to zoom in and out), and
• how compatible it was with each browser (Safari, Firefox, Internet Explorer) I tried it with!

It’s interesting how similar it is the AppleTV‘s browsing interface too.

Could this possibly be the beginning of what we’re going to see regarding online shopping experience?  What do you think?